Project planning

Hotel logistics can be regarded as a living body in operation, which is composed of four functional areas: between functional areas, staff area and logistics management office area, warehouse, kitchen operation area, mechanical and electrical equipment room. With our in-depth understanding of logistics functions, we can create an excellent logistics experience.


Logistics planning

Story creation | theme creation | theme culture mining


Leishi kitchen's customers come from all over the world, because our designers from many different countries have set the theme creative scheme for different restaurants. Combined with the inherent temperament of the brand, we have customized the unique theme creative for the brand.


Break through the traditional ideas, combined with the restaurant's own positioning, regional characteristics and other factors, in-depth development of the restaurant's theme cultural characteristics, to find the restaurant's unique breakthrough.



Logistics planning

Add culture to restaurant creation


We will first explore the different cultural backgrounds and regional differences, and express the distinctive characteristics of the restaurant through the theme cultural characteristics of the restaurant, so as to give customers rich appeal and fully highlight the personality of the brand. It can distinguish the restaurant from other restaurants, and at the same time establish the obvious industry characteristics of the restaurant, so as to ensure the independence and irreplaceable of the restaurant in the catering industry.


So that the unique value of the brand can be transformed into a more resonant theme culture, and the unique value can be vividly expressed in the way of telling stories, so as to make the project unique, enhance memory points, expand influence, improve competitiveness, and inject high added value into the project.


Principles of shop design


Store design is a specific and meticulous work. We should take into account the dual needs of operators and consumers. We should make full use of the limited space to display goods as efficiently as possible, and provide consumers with a comfortable shopping environment and a good shopping experience through the appearance, image, overall style and internal design of the store. During the design, the following principles should be followed:
Logistics planning

The store is easy to remember, which not only helps to attract consumers to shop, but also reduces the searching time of consumers' second shopping, which is conducive to drawing back the first customers, and also helps the store to create a good reputation. Therefore, the store design should not be too complicated, the color should be coordinated, and the logo should be concise and easy to understand. This will help to transmit information quickly and deepen consumers' memory of the store.

Logistics planning

Identity

Easy to remember principle


This is the first principle of shop design. A shop that cannot be easily remembered by consumers is a failure in design.

Logistics planning

Consistency

Consistency principle


The style of the store, the design of the inside and outside of the store should be consistent with the market positioning, business philosophy, brand concept and product style of the store.

Logistics planning

Staff's clothing, shopping guide behavior, service attitude, clothing grade and accessories should also be able to convey the store's business philosophy and positioning. Compliance with the principle of consistency is conducive to establishing brand image, enhancing customer trust and attracting target customers. At the same time, the design of the shop should be consistent with the surrounding environment. The shops located in the modern prosperous commercial street are different from the shops located in the simple commercial street and the general commercial street in design style.

Logistics planning

The store is easy to remember, which not only helps to attract consumers to shop, but also reduces the searching time of consumers' second shopping, which is conducive to drawing back the first customers, and also helps the store to create a good reputation. Therefore, the store design should not be too complicated, the color should be coordinated, and the logo should be concise and easy to understand. This will help to transmit information quickly and deepen consumers' memory of the store.

Logistics planning

Differentiation

Differentiation principle


When designing a shop, we must grasp the positioning principle of differentiation to make our shop different from other shops. Only by designing a distinctive image, showing their own business characteristics, establishing a personalized style, using characteristic props decoration, can consumers quickly identify the business characteristics and style of the store.

Humanity

Humanization principle


The design of the internal environment of the store serving the public must adhere to the customer-centered service purpose and strive to meet the various requirements of customers. The design full of humanity will make customers feel cared for. The interior design is in line with ergonomics and consumers' shopping psychology. It is equipped with facilities convenient for customers to shop and creates a good environment and atmosphere. It can create a pleasant consumption experience for customers, make customers firmly remember the store, and produce a word-of-mouth effect. It can promote the wide spread of the reputation and popularity of the store and expand the radiation scope of the store. Today's customers no longer regard "dining" as a pure activity, but as a comprehensive activity integrating taste, leisure, enjoyment and social interaction. Therefore, the restaurant should not only have a rich choice of delicious food brand, but also create a comfortable environment for customers to enjoy perfect service.
Logistics planning

Efficiency

Efficiency principle


If the internal environment of the store is designed scientifically, it can reasonably organize the operation and management of goods, make all links of purchase, storage, transportation and sales closely cooperate, save labor time, improve work efficiency, and increase economic and social benefits.

Logistics planning

How to start

Design your own restaurant or drink shop?

I don't know where to start when I want to open a restaurant / drink shop Is that right? Don't worry. Please start by answering a few small questions. Let's go We will contact you as soon as we receive the notice!

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