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Principles of shop design


Store design is a specific and meticulous work. We should take into account the dual needs of operators and consumers. We should make full use of the limited space to display goods as efficiently as possible, and provide consumers with a comfortable shopping environment and a good shopping experience through the appearance, image, overall style and internal design of the store. During the design, the following principles should be followed:
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The store is easy to remember, which not only helps to attract consumers to shop, but also reduces the searching time of consumers' second shopping, which is conducive to drawing back the first customers, and also helps the store to create a good reputation. Therefore, the store design should not be too complicated, the color should be coordinated, and the logo should be concise and easy to understand. This will help to transmit information quickly and deepen consumers' memory of the store.

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Identity

Easy to remember principle


This is the first principle of shop design. A shop that cannot be easily remembered by consumers is a failure in design.

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Consistency

Consistency principle


The style of the store, the design of the inside and outside of the store should be consistent with the market positioning, business philosophy, brand concept and product style of the store.

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Staff's clothing, shopping guide behavior, service attitude, clothing grade and accessories should also be able to convey the store's business philosophy and positioning. Compliance with the principle of consistency is conducive to establishing brand image, enhancing customer trust and attracting target customers. At the same time, the design of the shop should be consistent with the surrounding environment. The shops located in the modern prosperous commercial street are different from the shops located in the simple commercial street and the general commercial street in design style.

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The store is easy to remember, which not only helps to attract consumers to shop, but also reduces the searching time of consumers' second shopping, which is conducive to drawing back the first customers, and also helps the store to create a good reputation. Therefore, the store design should not be too complicated, the color should be coordinated, and the logo should be concise and easy to understand. This will help to transmit information quickly and deepen consumers' memory of the store.

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Differentiation

Differentiation principle


When designing a shop, we must grasp the positioning principle of differentiation to make our shop different from other shops. Only by designing a distinctive image, showing their own business characteristics, establishing a personalized style, using characteristic props decoration, can consumers quickly identify the business characteristics and style of the store.

Humanity

Humanization principle


The design of the internal environment of the store serving the public must adhere to the customer-centered service purpose and strive to meet the various requirements of customers. The design full of humanity will make customers feel cared for. The interior design is in line with ergonomics and consumers' shopping psychology. It is equipped with facilities convenient for customers to shop and creates a good environment and atmosphere. It can create a pleasant consumption experience for customers, make customers firmly remember the store, and produce a word-of-mouth effect. It can promote the wide spread of the reputation and popularity of the store and expand the radiation scope of the store. Today's customers no longer regard "dining" as a pure activity, but as a comprehensive activity integrating taste, leisure, enjoyment and social interaction. Therefore, the restaurant should not only have a rich choice of delicious food brand, but also create a comfortable environment for customers to enjoy perfect service.
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Efficiency

Efficiency principle


If the internal environment of the store is designed scientifically, it can reasonably organize the operation and management of goods, make all links of purchase, storage, transportation and sales closely cooperate, save labor time, improve work efficiency, and increase economic and social benefits.

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How to start

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